Tue 12 Apr 2011
What not to say in RE Marketing
Posted by David under Uncategorized
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So, there’s this long list of stuff you *can’t* say or you’ll violate fair housing laws. Most people know the obvious ones (ie: married couples only, no whites, etc.) but there’s apparently a bunch of other, less clear, descriptions that you can’t use either.
Here’s a few on the list: Traditional Neighborhood, Country Club, Family, Employed, Empty Nesters, Fisherman’s Retreat.
It seems to be a bit of stretch to say these words are “discriminatory” but I suppose you can thank political correctness and our wonderfully litigious society for the hassle.
In the mean time, I’ve got a house for sale in a neighborhood kinda like what you’re used to. It includes a private park-like facility where you can play golf, alone … or with people who may or may not be related to you, if such people exist. There’s also a dock on a nondescript body of water that can be used by any creature who uses contraptions to catch things from said body of water.
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